Twenty-five years ago, David Sandler, Founder of the Sandler Training, pioneered an extraordinary business development program for individual sales professionals, small and mid-size companies, professionals responsible for business development and fortune 500 corporations. Today, with an entrepreneurial team of over 200 trainers and consultants, Sandler Training continues to deliver exceptional training to the marketplace. Sandler Training has built a long-standing reputation as one of the most effective and revolutionary sales processes. In fact, twenty-five years later, David Sandler's concepts and programs continue to be the most modern and up-to-date in the industry.
While there are some very popular organizations providing motivational quick-fix sales training, psychological studies prove that the effects of these programs are short-lived. During the most inspiring seminars, and immediately following, participants feel good and plan to put into action the ideas they just heard. But 48 hours later, most people can only remember a few one-liners and power phrases. As a result, no permanent change takes place in their performance.
What makes Sandler Training different from other training companies? The reinforcement training provided and the commitment of the Sandler Trainers to their clients. Effective training requires repetition and reinforcement. Reinforcement takes time – certainly more than one or two days! And, because long-term behavior cannot be changed without consistent coaching, counseling and ongoing support, it takes committed trainers to help people make significant changes in their lives.